Executive Team

Lindsey Coen-Fernandez: BA, MS, CPT - Founder

Lindsey has been an executive and entrepreneur in the wellness, technology and human resources fields for over 22 years. She led the successful launch of Rough-Fit, Inc. and is the chief visionary of the With-U automated wellness system. Prior to her launch of Rough-Fit Inc, she headed up the Southwest Division of Intel Online Services. Her passion for wellness and belief that people can change using a baby-step approach inspired her to work with her team to develop the POG (Plan of Goals) system. Over the past 5 years, based on the enormous success of individuals' results, she formulated a methodology to bring wellness planning and education to a web based solution.

Lisa Sindoni: BS, CPT - Vice President Sales

Lisa Sindoni brings not only 19-plus years of corporate sales and sales management experience to her position as With-U’s vice president of sales, but also a wealth of personal experience in using a personalized health and wellness regimen to counter the stresses and strains of a high-intensity corporate environment.

As a sales executive for the legal industry, grueling 60-hour work weeks were typical for Lisa. Even when long hours and a hectic schedule made sticking to her fitness regimen a struggle, she kept it up, understanding it was the surest way to withstand stress and stay healthy. “I lived the life that corporate America is living, struggling to balance a demanding career with home and family,” Lisa says. “I experienced the importance of staying healthy and motivated and of having a healthy, motivated sales team in order to succeed in the corporate world.”

Even as she built a successful career in corporate sales, her commitment to health and fitness inspired her to earn certification as a massage therapist and as a Certified Professional Trainer through the National Academy of Sports Medicine (NASM).

Lisa, who holds a Bachelor’s degree in Business Administration, believes her own success in using physical training as a tool for corporate success will help her connect with executives and managers interested in the benefits of corporate wellness programs such as With-U. “I think With-U is a program that people are going to be excited about,” she says.

Jeannine du Preez: PR, CPT - Web Operations

Jeannine has 14 years of experience in Public Relations, Marketing and Web Management. With the support of her husband who is CTO for a large developer, Jeannine facilitated Rough-Fit's online vision and managed the transition to With-U. Not only is Jeannine a web wizard but she is a seasoned fitness coach and her hands-on experience has enabled her to contribute enormously to the science-based POG solution.

Greg Moe: BS, CPT - Senior Business Development

Greg has a Bachelor of Science from UC Berkeley and a background in Environmental Education. Greg's passion revolves around getting people active and outdoors. As an interpretive park ranger in Oregon, Greg focused on exposing families to new adventures and inspiring visitors to become more aware of their environment. Greg has also spent time as a field naturalist. 

Greg has a long history in endurance sports from triathlon to collegiate rowing.

Celeste McMillin: MS - Senior Educator and Program Developer

After experiencing a multitude of benefits through exercise, Celeste was determined to change her college major from design to health promotion.  She later went on to earn a Master of Science degree in Kinesiology.  Celeste has been working in the health and fitness industry for over ten years and holds certifications from the National Academy of Sports Medicine (NASM) and the American Council on Exercise (ACE).  She was previously employed as the manager of the Board of Certification for NASM and has worked as a personal trainer and teacher.

Tara Sayre: MBA - Life Coach

Tara holds an MBA from UCLA's Anderson School of Management, and is a Birkman Certified Consultant. She has over 15 years of experience ranging from start-ups and Big-5 consulting, to senior leadership posts in Fortune 500 organizations.

She is passionate about helping individuals and teams understand themselves, helping them to articulate where they're going and why, and providing them with a variety of tools to create lives of joyful and meaningful productivity.

She is also a mother of twin boys, and serves as President of the Board of an Orange County non-profit.

Mary D. Hegardt: J.D. - Director of Training and Development

Mary, a licensed attorney, has worked in the fields of information technology and education. She has a broad range of experience from database administration to classroom education to public interest law. Mary enjoys many outdoor sports and has a keen interest in bringing health and wellness education to underserved, low income communities.

Marc Fernandez: BA - Business Development Advisor

Marc brings over 25 years of sales experience to With-U. He has worked in the technology industry at a Director level for large multinationals such as AT&T, SBC and Nortel Networks. Marc has consistently surpassed expectations as much as 200%. He has managed budgets and sales quotas in excess of $70 million. Marc's role at With-U is to provide creative development and strategy for expansion efforts.

Francois le Grange: Senior Developer Programmer

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Educators

Lindsey Coen-Fernandez
BA, MS, CPT

Lindsey is certified by the National Academy of Sports Medicine (NASM) for CEC's (Continuing Education Credits) and is a representative of the Board of Examiners for the NASM. She holds a Master's degree in Exercise Science and has been an executive and entrepreneur in the wellness, technology and human resources fields for over 22 years.

James Menz
MS, ACE Clinical Specialist, State Director for the New Jersey Chapter of the NSCA

Jim Menz has been a fitness professional for over 15 years. He holds a Master’s degree in Exercise Science and is currently pursuing a post-master’s certificate in rehabilitative science. He is a Certified Strength and Conditioning Specialist and Clinical Exercise Specialist. After years of practice in community and clinical settings, Jim became active in education in 2003. He has developed exercise science curriculum for private and public institutions. By day Jim is a mild mannered college instructor in southern New Jersey. He continues to provide exercise and manual therapy with special needs clients.

Dr. Stephen Kraus
Ph.D. in Social Psychology - Harvard

Dr. Stephen Kraus is one of the world’s foremost success scientists, and has been called a combination of self-help guru Tony Robbins and Star Trek’s Mr. Spock because of his scientific approach to the psychology of success. Steve's research is cited in major psychology textbooks, and he is a recognized expert on the science of motivation, sports psychology, and weight loss.

He is author of Fitness Professional Success Library, which includes the highly-acclaimed "scientific self-help book," Psychological Foundations of Success: A Harvard-Trained Scientist Separates the Science of Success from Self-Help Snake Oil.

He has a Ph.D. in social psychology from Harvard University, and is a respected leader in the fitness and personal training industry.

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